Sr. Digital Marketing Specialist-Channel Manager

  • Company:
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    16 hours ago
  • Category:
    Package and Freight Delivery

General Summary:

  • Under limited supervision, this position plans and executes digital product strategy, technology/product development, technology/product support and/or customer engagement strategies in support of the company’s product and service portfolio.
  • Conduct market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience.
  • Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs.
  • Provide subject matter expertise to support strategic priorities.
  • Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.

Additional Job Details:

Channel Management

  • Experience in Relationship Management, Alliances or Business Development required.
  • Responsible for the relationship management and businesses development of strategic 3rd party technology companies that enable access to FedEx features and services.
  • Responsible for quarterly joint global strategy and planning sessions with clear objectives and success metrics.  
  • Develop, design, and execute channel marketing strategies/tactics to and through channel providers and their customer pipeline with the intent of increasing awareness of key strategic initiatives while measurably increasing FedEx share of wallet.
  • Evaluate new 3rd party technology partnership opportunities through the identification of emerging trends.
  • Manage, identify and report key program and portfolio metrics. Analyze portfolio performance data and draw relevant conclusions from the results. Provide ad hoc reporting as needed.
  • Serve as an industry and subject matter expert on assigned portfolio while evangelizing and enabling internal stakeholders (Sales, IT, Product Marketing) success.

Risk Management

  • 100% Compliance to Standard Operating Procedures which exist to protect the corporation from unnecessary risk which includes documented enforcement of annual certification requirements or associated waivers
  • Utilize and other internal FedEx systems to track key performance metrics.

Skills/Knowledge/Experience Considered a Plus:

  • Strong Analytical Skills
  • Working knowledge of Tableau
  • Strong Strategic Framework
  • Industry Knowledge of the Ecommerce Value Chain and Software as a Service technologies that enable supply chains
  • Strong presentation and delivery skills.
  • Collaborative People Leader. 

Minimum Qualifications:

  • Bachelor’s degree or equivalent experience in Marketing, Finance, Computer Science, Engineering or related business discipline.
  • Three (3) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support. 
  • Strong ability to understand business and customer needs, customer and/or user experience management, product analysis and technology capabilities. Technical acumen. 
  • Strong collaboration, communications and analytical skills. 
  • A directly related Master’s Degree is equivalent to two (2) years experience. More advanced degrees may offset experience requirements.

Domicile / Relocation Information:

  • This position can be domiciled anywhere in the United States.
  • The ability to work remotely within the United States may be available based on business need.

Relocation assistance may be available based on business need.