Website SEO / CRO Lead

Website SEO / CRO Lead

We are seeking a cross functional SEO and CRO Lead to manage the continuous development of our websites, primarily focusing on user journey and experience, towards creating SEO-rich content.

Key deliverable will be to drive SEO and CRO optimisation, using analytics and reports to continually revise user experience and enhance performance.

In addition, you will assist with creating and implementing campaigns, and social media channels, using reporting tools to analyse and present performance, and inform future planning.

Key Responsibilities / Accountabilities

• Web UI / UX and Conversion Rate Optimisation (CRO)
  • Set up CROtool e.g. Optimizely and Heatmap / Web Analytics tool e.g. Hot Jar / Content Square
  • End-to-end delivery of conversation rate optimisation test programme, designed to improve session-to-purchase CVR and session-to-lead CVR on our website.
  • Test ideation and set up...