Trade & Shopper Marketing Manager – GCC
Henkel • abu dhabi, abu dhabi • Posted June 24, 2026
About the Role
What you’ll do
- Develop and execute GCC trade and shopper marketing strategies aligned with brand and commercial objectives.
- Translate category and shopper insights into actionable channel and customer plans.
- Drive Perfect Store execution standards across key channels and customers.
- Lead annual trade activation-calendar planning in alignment with marketing and sales priorities.
- Work closely with Key Account Managers and Sales teams to develop customer business plans and channel strategies
- Analyze shopper behavior, category trends, competitor activities, and market dynamics to identify growth opportunities
- Design and implement impactful shopper activation programs, promotions, and in-store campaigns to drive sales and brand visibility.
- Manage retailer activation plans for key accounts and strategic customers and ensure strong execution excellence across all customer touchpoints.
- Partner with ...