Trade Marketing Manager

Key Responsibilities

• To develop and implement Trade Marketing strategies for west region to achieve defined sales objectives.
• Planning & Optimum utilization of BTL budget
• Increase effectiveness of BTL activations by ensuring 100% strategy execution
• Forecasting at channel & SKU level 3 to 6 months in advance
• To design, execute & measure the performance of brand wise, channel wise trade and visibility programs
• Act as the hub for competitor activities across all brands. Track competitor promotion strategies and pre-empt the same whenever possible
• Pre and post promotion analysis. Study the impact on external offtake & household penetration data
• Planning of visibility drives, rural sales activations, samplings, loyalty programs, & distribution drives
• Designing and implementation of appropriate POSM materials fit for the channel & the brand