Trade Marketing Manager
Saaki Argus & Averil Consulting • Chennai, Tamil Nadu • Posted July 10, 2026
About the Role
Role: Trade Marketing Manager
Location: Chennai
Experience: 5 10 years (FMCG Trade Marketing)
Key Responsibilities
- Plan and execute brand activations (sampling, stalls, colleges, malls, RWAs).
- Drive trade promotions, retailer schemes, display contests, and visibility programs.
- Manage merchandising, POSM/POP, FSUs, and in-store branding.
- Coordinate outdoor branding (hoardings, bus branding, wall paintings).
- Manage field teams, promoters, and activation agencies.
- Conduct market visits to ensure execution quality and gather insights.
Candidate Profile
- 5 10 years experience in FMCG trade marketing / BTL / activations.
- Strong GT & MT exposure.
- Proven vendor and field team management skills.