Subscriber Growth Manager, OnStar Services
General Motors • United States, GM GLOBAL TECHNICAL CENTER - 7000 BLDG • Posted June 13, 2026
About the Role
**Job Description**
The Role
The **Subscriber Growth Manager, OnStar Services** will own the health and economics of the existing OnStar subscriber base in the US and Canada. This role sits at the center of our post-acquisition monetization strategy and is accountable for reducing churn, improving renewal performance, increasing save and winback effectiveness, and growing subscriber lifetime value.
This is a business operator role for the existing subscriber base, not a traditional customer support role and not a narrow lifecycle marketing role. This leader will use customer centric data to identify and cross-functional execution to resolve leakage points in the subscriber journey, bring retention strategies to market, and step in quickly when customer-impacting issues threaten retention, renewal, or subscriber health. This role partners closely across Monetization, CRM, Product, Product Marketing, Analytics, Dealer, Advisor...
The Role
The **Subscriber Growth Manager, OnStar Services** will own the health and economics of the existing OnStar subscriber base in the US and Canada. This role sits at the center of our post-acquisition monetization strategy and is accountable for reducing churn, improving renewal performance, increasing save and winback effectiveness, and growing subscriber lifetime value.
This is a business operator role for the existing subscriber base, not a traditional customer support role and not a narrow lifecycle marketing role. This leader will use customer centric data to identify and cross-functional execution to resolve leakage points in the subscriber journey, bring retention strategies to market, and step in quickly when customer-impacting issues threaten retention, renewal, or subscriber health. This role partners closely across Monetization, CRM, Product, Product Marketing, Analytics, Dealer, Advisor...