Strategic Leadership Role at Critical Mass
twentysix • calgary, ab • Posted June 10, 2026
About the Role
Critical Mass seeks a VP of Strategy in New York to spearhead strategic initiatives across premium brands. Engage with clients and execute strategies that balance performance and brand equity.
In this pivotal role, you’ll leverage extensive strategic experience to provide insights and solutions for client engagement and performance marketing. Your ability to articulate strategy and collaborate across teams is essential for executing integrated plans. By fostering strong relationships, you'll ensure alignment with clients’ objectives while delivering on complex challenges.
Key Responsibilities:
• Articulate strategic insights grounded in data
• Engage with clients to discuss strategic rationale
• Align media, creative, and account management disciplines
Requirements:
• Proven leadership at VP or Group Director level
• Experience in managing complex client relationships
• Strong knowledge of performance marketing platforms
• Capacity to synthesize informatio...
In this pivotal role, you’ll leverage extensive strategic experience to provide insights and solutions for client engagement and performance marketing. Your ability to articulate strategy and collaborate across teams is essential for executing integrated plans. By fostering strong relationships, you'll ensure alignment with clients’ objectives while delivering on complex challenges.
Key Responsibilities:
• Articulate strategic insights grounded in data
• Engage with clients to discuss strategic rationale
• Align media, creative, and account management disciplines
Requirements:
• Proven leadership at VP or Group Director level
• Experience in managing complex client relationships
• Strong knowledge of performance marketing platforms
• Capacity to synthesize informatio...