Sr. Manager, Customer Insights

The Director, Customer Insights requires analytics expertise to create a customer insights foundation for Vera Bradley by instituting a “customer intimacy” program involving quant and qual research and by leveraging existing systems/platforms and putting into place new standards and practices. This role will stand up a clean, decision-ready customer reporting foundation and baseline of customer insights that will drive strategy and marketing activities short and long term.

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Diagnoses existing customer data regardless of source, defining core customer KPIs, and delivering standardized, repeatable reporting for purposes of performance analysis, strategic de...