Sr. B2B Growth Marketing Manager

About the Role

The GoodRx B2B Marketing team seeks a Sr. B2B Growth Marketing Manager to develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments. Reporting to the Sr. Director of B2B Marketing, this role will work cross-functionally as the lead for B2B growth marketing to define, manage, and execute demand generation programs to drive commercial value for the business.

This strategic and hands-on growth marketing leader will drive pipeline growth across market segments, building high-visibility programs that directly influence revenue growth. The Sr. B2B Growth Marketing Manager will design and execute scalable marketing strategies to drive awareness, comprehension, and loyalty. This role is responsible for developing and executing B2B healthcare marketing campaigns and developing a marketing...