SEO / AEO / GEO Strategist & Copywriter
Workana • Santiago, Santiago Metropolitan Region • Posted June 23, 2026
About the Role
We are looking for a forward-thinking search strategist who understands that traditional SEO is evolving into AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). In this role, you will own the organic visibility of our new academic programs and localized search presence for our regional clinics.
The ideal professional is autonomous, highly proactive, and comfortable working from data instead of waiting for instructions. Success in this role depends on the ability to identify content gaps, traffic drops, and high-intent opportunities, then recommend the exact actions needed to improve performance.
Responsibilities
- Conduct deep keyword and topic cluster research for high-intent graduate student queries and local naturopathic patient searches.
- Write highly converting, SEO-optimized landing pages, program descriptions, and blog content tailored to both education and healthcare audiences.
- Optimize the organization’s dig...