Senior User Growth & Lifecycle Specialist

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our security, transparency, trading engine speed, liquidity, and broad digital-asset products. We aim to build an inclusive financial ecosystem to advance the freedom of money and improve financial access worldwide.

We are seeking a highly experienced Lifecycle Marketing Specialist to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This role requires a strong understanding of product and campaign operations, including AB testing, funnel analysis, and lifecycle strategies. The successful candidate will provide campaign ideas and guidance to team members.

Responsibilities

• Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalize...