Senior Sales Operation Executive / Assistant Sales Operation Manager
LAM SOON SINGAPORE PTE LTD • singapore, singapore • Posted June 22, 2026
About the Role
Sales Team Management
- Lead, manage, and supervise the field sales team, including merchandisers and sales representatives, to ensure strong performance and accountability.
- Plan and optimize routing schedules to maximize market coverage and productivity.
- Conduct regular field visits to monitor execution standards, service levels, and team performance.
- Coach and develop team members to strengthen capabilities, identify performance gaps, and implement improvement plans.
- Work closely with the reporting manager to develop KPIs and performance tracking mechanisms across different operational roles.
- Manage sales incentives and commission schemes to motivate and drive results.
- Build and maintain strong working relationships with key modern trade retailers such as FairPrice, Cold Storage, Giant, and 7-Eleven at both store and area levels.
- Ensure effective execution and retailer suppor...