Senior Paid Social / Paid Media Specialist (Meta & LinkedIn)

Senior Paid Social / Paid Media Specialist (Meta & LinkedIn) | R17 Ventures | Hybrid | Cape Town, South Africa About R17 Ventures We are a full-service digital powerhouse specializing in delivering performance and scalable results for clients across the globe. Our work is rooted in a comprehensive, omni-channel approach spanning four core areas: paid media, content creation, e-commerce platform development, and venture building. Our core values are passion, transparency, embracing individuality, and an entrepreneurial spirit. What You’ll Be Doing Paid Social Ownership (Meta & LinkedIn) LinkedIn: Sponsored Content, Lead Gen Forms, Conversation Ads, Document Ads Full-funnel strategies spanning awareness, consideration, and conversion Retargeting, prospecting, and audience expansion across both platforms You’ll understand when and why to use each format and how Meta and LinkedIn play different roles depending on business model, audience, and funnel stage. Own end-to-end paid social strate...