Senior Marketing Officer (CRM) | 33K | Supplements/Wellness/Pharma

Manpower • Hong Kong, Hong Kong • Posted July 14, 2026

About the Role

Responsibilities
  • Develop and execute CRM strategies to improve customer retention, engagement, and lifetime value.
  • Plan and manage customer lifecycle campaigns across Email, SMS, WhatsApp, App Push Notifications, and other digital channels.
  • Create and optimize automated customer journeys, including onboarding, replenishment reminders, loyalty programs, and win-back campaigns.
  • Segment customer databases and develop personalized marketing initiatives based on customer behavior and purchasing patterns.
  • Monitor and analyze CRM campaign performance, providing actionable insights and recommendations.
  • Conduct A/B testing to improve campaign effectiveness and conversion rates.
  • Work closely with Digital Marketing, E-commerce, Product, Sales, and Customer Service teams to deliver integrated marketing campaigns.
  • Support new product launches and promotional activities through targeted CRM communications.
  • Ensure all CRM activities c...