Senior Marketing Manager - BDM

Primary Goal: Drive user acquisition (B2C) and institutional tie-ups (B2B) to scale the EdTech platform’s market presence.
Core Responsibilities: Oversee the end-to-end sales cycle, lead product marketing, and expand into new regions.
Target Audience: K-12 schools, universities, corporate clients, or students and parents (for direct-to-consumer models).

S-VYASA Deemed-to-be University Thiruvananthapuram • thiruvananthapuram, kerala • Posted June 30, 2026

About the Role

Role Overview & Objectives  
Primary Goal:  Drive user acquisition (B2C) and institutional tie-ups (B2B) to scale the EdTech platform’s market presence. 
Core Responsibilities:  Oversee the end-to-end sales cycle, lead product marketing, and expand into new regions. 
Target Audience:  K-12 schools, universities, corporate clients, or students and parents (for direct-to-consumer models). 

 
Key Responsibilities  
Business Development (B2B/B2C):  Identify and pitch to new institutional clients (schools, colleges) for software/curriculum adoption. 
Marketing Strategy:  Collaborate with the marketing and content teams to run targeted digital campaigns, webinars, and lead-generation events. 
Team Leadership:  Recruit, train, and manage sales representatives, counselors, and ma...
        