Senior Marketing Manager – B2B & B2C

Key responsibilities:

• Drive execution across campaigns, content, listings, paid media, and creative; maximise revenue contribution, conversion, and ROI
• Take ownership of the marketing budget; allocate spend based on ROI, strategic priorities, and stock availability; continuously track and optimise spending
• Align Sales, Brand Managers, Directors, and Vendors; handle expectations, approval workflows, and structured reporting
• Run campaigns across B2B and B2C to generate reseller sell‑out and end‑user demand
• Enhance listing quality and conversion; maintain SEO and content consistency; improve marketplace performance
• Manage the marketing team across campaigns, content, creative, and operations; establish workflows and systems; foster accountability and a performance‑driven culture

Requirements:

• 7–10+ years of marketing experience in retail, distribution, or e‑commerce
• Proven tea...