Senior Manager, Go-To-Market Strategy

Job Summary

The Senior Manager, Go-to-Market (GTM) Strategy & Customer Insights is an individual‑contributor role responsible for shaping and operationalizing GTM strategy for priority products, solutions, and customer segments. The role enables GTM leadership decisions and trade‑offs on business planning/analysis, strategic initiatives, new business development, and executive prioritization.

Responsibilities

GTM Strategy, Planning & Executive Enablement

• Serve as GTM lead for assigned products, solutions, or strategic initiatives—owning end‑to‑end GTM planning from problem framing to execution
• Define target markets, customer journeys, sales motions, channel/partner strategy, and success metrics for priority GTM plays
• Translate strategy into concrete GTM plays, market entry hypotheses, and commercialization experiments (pilots/tests), including clear success criteria and learning plan...