Senior Manager, Content and Digital Strategy, OCCM

This position is for Office of Corporate Communications and Marketing (OCCM).

• Content Strategy and Editorial Oversight
• Drive the development and execution of a coherent, audience-led content strategy across SMU's owned digital platforms, ensuring alignment with institutional marketing goals and brand positioning.
• Lead editorial planning and governance for content hubs, campaign pages, and thought leadership pieces, ensuring a consistent narrative voice, high-quality storytelling, and strategic relevance.
• Collaborate closely with internal stakeholders, and agency partners to shape content that supports student acquisition, brand storytelling, and reputation-building.
• Search-Optimised and Discoverability-Driven Content Strategy
• Lead the integration of modern SEO practices into content development—optimising for discoverability across not only Google, but also Gen AI platforms, social media search, and kno...