Senior manager / agm – omnichannel & digital marketing (pharma)

This role requires the ability to build integrated engagement models spanning HCP engagement, patient journeys, adherence programs, digital brand growth and tangible outcomes.
Key Responsibilities:
Omnichannel Strategy & Brand Activation
Develop and execute omnichannel engagement strategies aligned with brand objectives and business priorities.
Build integrated customer journeys across field force, CRM, email, Whats App, web, apps, webinars, social media, patient programs, and engagement platforms.
Design personalized engagement journeys for HCPs, patients, and caregivers where applicable.
Partner with brand teams to translate business goals into measurable digital activation plans.
Drive channel orchestration and journey optimization based on engagement behavior.
Digital Campaign Management
Plan, execute, and optimize multi-channel digital campaigns for pharma brands.
Lead campaign orchestration through CRM/ERM and marketing automation platforms.
Manag...