Senior Growth Director, B2C GTM
substance • singapore, singapore • Posted June 20, 2026
About the Role
TheMandate
Ahighgrowthtechnologycompanyisenteringaneweraofglobalexpansion—,weareseekingaseniorleader whocanbridgestrategyandexecution,consultingstructureandcommercialreality.
Thisrolecarriestheaccountabilityofbuildingafull suiteglobalB2CGTMfunction —fromblueprinttoexecution—andwilldirectlyinfluenceexecutivedecisionsacrossbrand,marketentry,andperformance.
Thisrolealsoservesasasuccessorpipeline assuchitisonlydesignedforaleaderwhocombinesstrategicclarity,gravityandreadiness,highlevelofthoughtleadership,commercialdepth,andtheabilitytoinfluenceC-suitestakeholders .
1.B2CGo-to-Market- DesignandleadthecompleteB2CGTMframework forthecompany’sglobalproducts—buildingvaluepropositionsthatresonateacrossmultipleconsumermarkets.
- Definehowbrand,product,andperformancemarketing intersecttocreatecommercialimpact—owningthestrategyfrompropositionthroughexecution.
- Strengthenmarketingperformancemetri...