Senior Finance Manager, Spend Effectiveness, Planning & Deployment
Reynolds American • Winston Salem, NC • Posted June 20, 2026
About the Role
Senior Finance Manager, Spend Effectiveness, Planning & Deployment Winston-Salem, North Carolina
**Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.**
**To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!**
**REYNOLDS AMERICAN has an exciting opportunity for a Senior Finance Manager, Spend Effectiveness, Planning & Deployment in Winston-Salem, NC.**
**Your key responsibilities will include:**
**1. End-to-End MSE Oversight & Input Steering**
Steer various stakeholders throughout the Marketing Spend Effectiveness (MSE) process ensuring alignment with priorities and coordination with Internal Stakeholders and external Agencies
**Key expectations:**
+ Guide and challenge marketing inputs, assumptions, and business context to ensure relev...
**Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.**
**To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!**
**REYNOLDS AMERICAN has an exciting opportunity for a Senior Finance Manager, Spend Effectiveness, Planning & Deployment in Winston-Salem, NC.**
**Your key responsibilities will include:**
**1. End-to-End MSE Oversight & Input Steering**
Steer various stakeholders throughout the Marketing Spend Effectiveness (MSE) process ensuring alignment with priorities and coordination with Internal Stakeholders and external Agencies
**Key expectations:**
+ Guide and challenge marketing inputs, assumptions, and business context to ensure relev...