Senior Digital Channels Advisor
New Zealand Government • Masterton, Wellington • Posted July 14, 2026
About the Role
Mō te tūnga | About the role
As a Senior Digital Channels Advisor, you'll play a key role in shaping NZDF's online presence, delivering timely, trusted and engaging content across digital platforms. Working at the centre of Defence Public Affairs, you'll combine strategy, creativity and insight to ensure NZDF's stories connect with audiences and reflect the organisation's people, purpose and priorities.
In this role you will:
* Plan, create and publish content across social media and web platforms.
* Contribute to digital channel strategy and provide expert advice on best practice.
* Moderate online conversations and manage community engagement.
* Analyse performance data and optimise content to improve reach and user experience.
* Collaborate across Defence Public Affairs and the wider Navy, Army and Air Force to source and develop stories.
* Support key initiatives, including NZDF's storytelling platforms and campaigns.
Once you have undergo...
As a Senior Digital Channels Advisor, you'll play a key role in shaping NZDF's online presence, delivering timely, trusted and engaging content across digital platforms. Working at the centre of Defence Public Affairs, you'll combine strategy, creativity and insight to ensure NZDF's stories connect with audiences and reflect the organisation's people, purpose and priorities.
In this role you will:
* Plan, create and publish content across social media and web platforms.
* Contribute to digital channel strategy and provide expert advice on best practice.
* Moderate online conversations and manage community engagement.
* Analyse performance data and optimise content to improve reach and user experience.
* Collaborate across Defence Public Affairs and the wider Navy, Army and Air Force to source and develop stories.
* Support key initiatives, including NZDF's storytelling platforms and campaigns.
Once you have undergo...