Senior Copywriter - International Marketing

🚀 We’re Hiring | Senior Copywriter

📍 Location: Mumbai – Marol

💼 Experience: 3+ years

💰 CTC: Up to 7 LPA

At upGrad, we’re looking for a Senior Copywriter who can craft compelling stories, drive performance, and shape our brand voice across platforms. If you enjoy blending creativity with impact, this role is for you.

✨ What You’ll Do

• Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing

• Translate brand strategy and audience insights into high-impact storytelling

• Collaborate closely with design, marketing, and business teams

• Lead ideation and contribute to creative concepts & campaign planning

• Conduct research to deeply understand products, users, and messaging

• Manage multiple projects end-to-end while meeting quality and timelines

• Optimize...