Senior Conversion Rate Specialist

AJ Bell • London, England • Posted June 11, 2026

About the Role

Job Description

Based in London and part of the CX and Experimentation team, the Senior Conversion Rate Specialist will be driving the enhancement of its direct-to-consumer (D2C) business through improving conversion rates across its digital platforms. This role focuses on optimising user experience, increasing customer engagement, and driving revenue growth through conversion rate optimisation strategies. 

What does the job involve?

  • Conversion Planning: Develop testing roadmap alongside the Experimentation Manager, ensuring that customer outcomes associated with experimentation are in line with our regulatory obligations.
  • Conversion delivery: Design and execute A/B and multivariate tests according to agreed roadmap to optimise website elements, user journeys and conversion funnels.
  • Conversion Insight: Complete all test analysis, communicating insights to internal stakeholders. Provide regular updates on p...