Senior Campaign Marketing Executive

Overview

Role Summary The Senior Campaign Marketing professional leads the planning, execution, and optimization of integrated, multi-channel campaigns to achieve awareness, demand, and revenue outcomes. The role owns strategy, cross-functional orchestration, budget stewardship, and performance measurement across the customer journey.

Responsibilities

• Strategy & Planning
  • Develop integrated marketing campaign strategies aligned with commercial goals and target segments.
  • Define the channel mix (email, paid social, search, programmatic, content, events, web), messaging frameworks, and testing roadmaps.
  • Establish clear KPIs/OKRs and campaign hypotheses based on data, market trends, and customer insights.
• Execution & Optimization
  • Lead end‑to‑end campaign delivery, including briefs, timelines, asset development, and campaign launches ensuring work is delivered on time...