Senior Brand Manager

JAPFA Food • West Jakarta, Jakarta • Posted June 29, 2026

About the Role

Key Responsibilities


Brand & Activation Leadership

  • Act as the primary marketing lead for a portfolio of 2–3 emerging / new business brands
  • Drive consistent and relevant social media presence, from content ideation to execution
  • Plan and execute in-store and out-of-store activations, sampling programs, and trial-driving initiatives
  • Support NPD launches, ensuring strong visibility, awareness, and trial through integrated marketing activities


Collaboration & Integration

  • Work cross-functionally with Sales, Trade Marketing, Digital, Supply Chain, and Commercial teams
  • Partner with other JAPFA brands and selected external non-JAPFA brands for collaborations and co-activations
  • Plug emerging brands into enterprise-lev...