Senior Brand Manager

Universal Music Group • london, england • Posted June 29, 2026

About the Role

Universal Music Group (UMG) is the world’s leading music company. We provide a dynamic environment for growth across A&R, finance, legal, digital, sales and marketing.

We are looking for a Senior Brand Manager to oversee the UK label’s music brands. The role requires ownership of brand strategy, creative development, and execution across sales, tour, licensing, direct‑to‑consumer and operations.

Responsibilities

  • Define vision, mission, goals and strategy for each brand.
  • Develop global brand building and marketing plans aligned with the client/brand vision.
  • Work closely with artist management to develop merchandising strategies that maximise revenue opportunities.
  • Coordinate with label, tour, sales and D2C teams to develop integrated product/marketing campaigns around artists.
  • Develop and execute non‑traditional marketing campaigns for artist merchandise.
  • Monitor and analyse business metrics to optimise produ...