Senior Brand Manager
Universal Music Group • london, england • Posted June 29, 2026
About the Role
Universal Music Group (UMG) is the world’s leading music company. We provide a dynamic environment for growth across A&R, finance, legal, digital, sales and marketing.
We are looking for a Senior Brand Manager to oversee the UK label’s music brands. The role requires ownership of brand strategy, creative development, and execution across sales, tour, licensing, direct‑to‑consumer and operations.
Responsibilities
- Define vision, mission, goals and strategy for each brand.
- Develop global brand building and marketing plans aligned with the client/brand vision.
- Work closely with artist management to develop merchandising strategies that maximise revenue opportunities.
- Coordinate with label, tour, sales and D2C teams to develop integrated product/marketing campaigns around artists.
- Develop and execute non‑traditional marketing campaigns for artist merchandise.
- Monitor and analyse business metrics to optimise produ...