Sales Engineer (PCBA/SMT/AOI Equipment)

Job brief

We are currently partnering with our client — a global leader in automated optical inspection (AOI) and related equipment — to recruit a Sales Engineer. This role will lead the sales efforts for PCBA/SMT/AOI, semiconductor packaging and testing, X-ray, dispensing, and related equipment, driving revenue growth, expanding market reach, and building a strong client base in the assigned region/country.

Responsibilities

• Independently conduct business negotiations, manage the full sales cycle (quotations, contract signing, and order follow-up), and execute regional/national sales strategies to achieve assigned sales targets.
• Develop and cultivate clients in the assigned region, deeply understand their production needs, coordinate internal resources to provide technical support and after-sales services, and strengthen client relationships to improve satisfaction and loyalty.
• Lead product and market promotion initiatives in the as...