Sales Director

Phoenix Recruitment • cape town, cape town • Posted June 24, 2026

About the Role

Duties:

Develop and implement comprehensive annual sales and marketing plans that align with the hotels business objectives and revenue targets.
Drive proactive and reactive sales efforts by identifying and securing new B2B accounts, corporate contracts, and group bookings.
Work closely with the General Manager and Revenue team to analyse market trends, establish yield strategies, and set competitive rates.
Recruit, train, mentor, and supervise the sales and events team to ensure they meet their individual and departmental KPIs.
Cultivate long-term relationships with key clients, travel agents, and community organizations to build brand loyalty and drive repeat business.
Monitor conversion rates, tracks market share, and prepares regular reports on sales performance, forecasts, and ROI on marketing spend.

Key Performance Indicators:

Revenue Per Available Room (RevPAR) and Average Daily Rat...