Regional Marketing Manager

Location: United Arab Emirates – Dubai : Ubora Tower2. The role is based in Abbott Rapid Diagnostics – Infectious Diseases.

• Develop and implement marketing strategies and tactics for local markets, especially KSA, Egypt, Poland and Czechia.
• Create local commercial, marketing and promotional plans, aligning with regional and global plans.
• Track and deliver execution of marketing initiatives; manage local promotional plans (exhibitions, symposia, collateral, sales tools, digital and PR content).
• Partner with the EEMENA Launch Excellence Manager on product launch projects; develop business and launch plans.
• Manage marketing expenses budget, collaborating with commercial and finance heads.
• Map customer segments, conduct focus group meetings and surveys; analyze product features, utilization, customer insights, competitor intelligence, and market dynamics (PESTLE). ...