Regional Marketing Manager

This position works out of our UAE location in the Abbott Rapid Diagnostics – Infectious Diseases.

• Development of local commercial, marketing and promotional plans.
• Develop regional marketing plans in alignment with the regional and global plans.
• Deliver and regularly track the execution of the marketing initiatives on the plan.
• Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content).
• Participate in product launch projects: develop business & launch plans in close collaboration with the EEMENA Launch Excellence Manager.
• Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.
• Customer segments mappi...