Regional Marketing & Communications Controller

LOCATION: London

FUNCTION: Controlling

TEAM: EU Regional

MANAGER: Regional Brand Controller

KPIs: Traffic, Marketing & Communication Metrics (Impression/ Reach, EMV, ROAS), Budgeting & Planning Accuracy

ABOUT THE ROLE: Responsible for developing and driving strategies to advertising investments, connecting all marketing & communications activities are efficiently linked to tangible business results. Act as a key partner to Controlling, Marketing and Communications teams.

RESPONSIBILITIES:

Advertise Planning & Budgeting: Drive budget and forecasting process, ensuring all omni-channel advertising investments are strategically allocated across the marketing funnel to generate traffic to physical stores and online channels.

KPI Setting...