Programmatic Specialist

About the Role

Fisher & Paykel is inviting a Programmatic Specialist to join its Global Marketing team in Auckland, New Zealand. The role focuses on managing and optimising campaigns across display, video, and other digital channels within the Google Marketing Platform (GMP) ecosystem across multiple international markets. It requires a hands‑on, in‑platform approach and a strategic mindset to advise on media investment.

Responsibilities

• Interpret marketing objectives – purpose, measure, budgets, and markets – and produce evidence‑based plans for media investment across programmatic and digital channels.
• Plan, build, and manage campaigns end‑to‑end across DV360 and CM360, ensuring accurate setup, trafficking, and delivery against KPIs.
• Monitor pacing and performance across markets, proactively optimising audience targeting, bidding, inventory, and creative.
• Diagnose performance issues across audience, inventory, ad performa...