Product Marketing Specialist

Boardroom Appointments • cape town, western cape • Posted July 09, 2026

About the Role

About the job Product Marketing Specialist

What to expect

As a Product Marketing Specialist, you will be responsible for developing and executing marketing strategies to promote our products within the web hosting industry. You will work closely with cross-functional teams to drive product awareness, customer acquisition, and revenue growth.

Responsibilities

  • Conduct in-depth market research to identify trends, competitors, and customer needs within the web hosting industry.
  • Analyse data to make informed product and marketing decisions.
  • Define and refine the positioning and messaging for our products, highlighting their unique features, benefits, and value proposition.
  • Develop and implement comprehensive go-to-market plans for new product launches and updates, including pricing strategies, target audience identification, and marketing channels.
  • Collaborate with the content t...