Product Marketing Manager -Large & Vans

Mopar • Mexico City, Federal District • Posted June 28, 2026

About the Role

The nameplate manager drives all commercial and product actions related to a nameplate(s). He/She manages current and future vehicles in defining and optimizing: product content, msrp, pricing, volume, marketing strategies, sales, profitability, product communications and key messaging, incentives and product lifecycle strategies.


STRATEGIC: 40%

  •  Develops the product vision, positioning, volume forecast, share, mix, pricing, incentives for new product approvals

  • Defines pricing actions, showroom walks, price positioning, pricing ladders, pricing tasks

  • Conducts analysis of demographics, cross-shop, inflow, outflow, top vehicles considered, “we have/they have”, purchasing reason/rejection

  • Creates the marketing brief to support advertising campaigns (message, target, feature, claims)

  • Develops the What’s New plan for the incoming new model year featuring new equipment, pricing, standalone options and mix.

  • Evalu...