Product Marketer (Permanent)

Overview

Brief Role Description : Based in Sandton within the Company Brand department, the successful incumbent will be responsible for supporting the development of strategic product plans which the competitive advantage of the company passenger vehicle brand and secure the planned volumes and market share, coordination of product specification through the system development process to ensure that local and FBU vehicles are correctly positioned.

Responsibilities

• Analysis of market / competitor, product, price and promotion developments within the motor industry and assessing implications for the brand by continually bench marking company products vs competitor offering.
• Development of strategic product plans to satisfy customer requirements and the brand’s volume / share objective in terms of rationale, range specification, target retail pricing, etc.
• Presentation, for approval, of product plans to various forums (e.g. PMM,...