Product Brand Manager - L'Oréal Paris

L'Oréal • Ho Chi Minh City, Ho Chi Minh • Posted June 25, 2026

About the Role

MISSION:

Custodian of the brand’s image (O+O) to increase the brand's visibility across all touchpoints and execute impactful brand campaigns across all touchpoints. Adapt and localize global campaigns, leveraging market expertise and deep understanding of the consumer. Define and execute the annual product plan.

KEY RESPONSIBILITIES:

1. PRODUCT PORTFOLIO STRATEGY

  • Owns the end-to-end lifecycle of hero products and manages product launches from ideation to market including key levers – product proposition, pricing strategy, social advocacy, out-execute O+O...
  • Analyse product performance and adjust strategies based on market trends & results

    • 2. CONTENT ADAPTATION & ACTIVATION

  • Tailor global brand campaigns and assets to be locally relevant and optimize content across all touchpoints for a consistent brand experience.
  • Develop & define targets and strategies, share master assets and design for POS in align...