Portfolio Marketing Strategy Vice President
JPMorgan Chase • Wilmington, DE • Posted July 06, 2026
About the Role
Join a high-impact team shaping how cardmembers experience value from day one through long-term loyalty. You will turn customer insights into meaningful, measurable marketing that grows portfolio performance.
Job Summary:
As a **Portfolio Marketing Strategy Vice President** in **Co-Branded Cards** , you lead lifecycle marketing strategy and campaign execution that strengthens customer engagement and retention. You partner across product, digital, analytics, technology, legal, compliance, and marketing execution to deliver customer-first journeys and offers across key channels. You will build a disciplined test-and-learn approach to optimize messaging, targeting, and channel mix, improving outcomes for customers and the business.
Job responsibilities:
• Lead cross-functional collaboration to increase cardmember engagement, improve retention, and grow portfolio value
• Translate partner and internal priorities into an integrated lifecycle marketing roadmap across ...
Job Summary:
As a **Portfolio Marketing Strategy Vice President** in **Co-Branded Cards** , you lead lifecycle marketing strategy and campaign execution that strengthens customer engagement and retention. You partner across product, digital, analytics, technology, legal, compliance, and marketing execution to deliver customer-first journeys and offers across key channels. You will build a disciplined test-and-learn approach to optimize messaging, targeting, and channel mix, improving outcomes for customers and the business.
Job responsibilities:
• Lead cross-functional collaboration to increase cardmember engagement, improve retention, and grow portfolio value
• Translate partner and internal priorities into an integrated lifecycle marketing roadmap across ...