Performance Marketing Specialist/40k/Pasig City

Key Responsibilities:

1. Campaign Strategy Development: Develop comprehensive digital marketing strategies aligned

with business goals, target audience demographics, and market trends. Collaborate with cross-

functional teams to ensure campaign alignment with overall marketing objectives.

2. Campaign Execution: Execute digital marketing campaigns across various channels, including

but not limited to PPC (Pay-Per-Click), CPAS (Lazada, Shopee, Zalora), Meta advertising, display

advertising, and email marketing. Coordinate with creative teams to develop compelling ad

creatives and landing pages.

3. Performance Analysis: Monitor and analyze campaign performance metrics such as click-through

rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other

KPIs. Utilize analytics tools such as Google Analytics, Meta Business Suite, Marketplace

Sponsored Solutions and others to gain ins...