Performance Marketing Specialist – Paid Ads, Tracking & CRM

Job Type: Remote

We are looking for a highly skilled Performance Marketing Specialist who can manage paid advertising campaigns, implement accurate conversion tracking systems, and integrate marketing activities with CRM platforms for complete lead-to-sale visibility.

The ideal candidate should understand the complete customer journey from ad click to final sale, including tracking, attribution, lead management, automation, and reporting.

This role requires hands-on expertise in paid advertising, analytics, CRM workflows, automation tools, and performance optimization.

Key Responsibilities

• Manage and optimise paid campaigns across Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and other platforms

• Plan, launch, monitor, and scale lead generation and conversion-focused campaigns

• Improve cost per lead (CPL), conversion rates, re...