Performance Marketing Manager
IPG Mediabrands • petaling jaya, selangor • Posted June 26, 2026
About the Role
The Performance Marketing Manager drives strategy and execution across digital channels such as SEM, social, and display to meet client acquisition and growth goals. This role combines data-driven decision-making, campaign optimization, and client collaboration to deliver impactful marketing outcomes. You'll guide and mentor performance teams while ensuring continuous improvement and innovation in a fast-paced digital landscape.
Key Responsibilities
(A) Strategy - Responsible for the strategic direction of various performance marketing channels across multiple clients, including:
- Setting up, managing, and optimizing campaigns across platforms like - SEM, Social, Display, Content discovery platforms, etc
- Equip individual performance teams to work with respective media planners and ensure successful delivery of the performance strategy
- Must be able to distil client needs ...