Paid Ads Strategist /Media Buyer (Lineage)

About the job Paid Ads Strategist /Media Buyer (Lineage)

Location: Sta. Rosa, Laguna (Hybrid - 4 days onsite and 1 day wfh)

Employment Type: Full-Time

Job Description

We are seeking a skilled Media Buyer / Paid Ads Strategist who can plan, launch, optimize, and scale paid advertising campaigns across Meta, Google, TikTok, and other platforms. The ideal candidate is data-driven, understands full-funnel marketing, and can maximize results while collaborating regularly with the executive and client teams.

Key Responsibilities

• Plan ad strategies based on client goals (lead generation, awareness, conversions).
• Launch, manage, and optimize campaigns in Meta Ads Manager, Google Ads, and other advertising platforms.
• Create and test audiences, placements, bidding and types, and creative variations.
• Set up tracking pixels, events, custom conversions and CAPI.
• Work clo...