Neo's Director of Lifecycle Marketing Role
Neo Financial • calgary, ab • Posted July 13, 2026
About the Role
Join Neo as Director of Lifecycle Marketing to enhance customer engagement strategies. Elevate communication and optimize product interactions for all Canadians.
As the Director of Lifecycle Marketing, you will innovate how customer journeys are designed and executed, moving beyond traditional campaigns. This pivotal role searches for a strategic leader capable of collaborating with product teams to ensure an integrated communication approach and customer satisfaction. You'll manage content strategy and performance metrics to deepen customer relationships effectively.
Key Responsibilities:
• Design and deploy event-driven journeys and one-time campaigns
• Oversee messaging strategy and content quality
• Implement relevant segmentation for client interactions
• Analyze journey performance and conduct experiments
• Partner with product teams for lifecycle governance
Requirements:
• Proven capability in automated customer journeys
• Strong understanding of ef...
As the Director of Lifecycle Marketing, you will innovate how customer journeys are designed and executed, moving beyond traditional campaigns. This pivotal role searches for a strategic leader capable of collaborating with product teams to ensure an integrated communication approach and customer satisfaction. You'll manage content strategy and performance metrics to deepen customer relationships effectively.
Key Responsibilities:
• Design and deploy event-driven journeys and one-time campaigns
• Oversee messaging strategy and content quality
• Implement relevant segmentation for client interactions
• Analyze journey performance and conduct experiments
• Partner with product teams for lifecycle governance
Requirements:
• Proven capability in automated customer journeys
• Strong understanding of ef...