Mobile Marketing Director (MAI)

ABOUT THIS ROLE

Audible is looking for a Mobile App Marketing Director to support its global acquisition strategy. The ideal candidate will have a demonstrated ability to create and execute media strategies to deliver MAI (Mobile App Install) channel acquisition growth and efficiency goals globally while working with cross functional teams – product, UX, and measurement. This role is part of the Performance Marketing Team, reporting into the Global Paid Social and MAI lead. Audible’s mobile campaigns are supported through multiple channels including, but not limited to app search, display/programmatic and social.

As a Mobile Marketing Director, you will…
- Support the development of acquisition strategy and tactics for the Audible app on iOS and Android
- Establish, execute and measure the effectiveness of mobile advertising initiatives to incremental conversions and HVAs
- Leverage Amazon DSP and agency partners to manage and optimize mobile advertisi...