Media Manager - South Cone

Media Manager – South Cone (Argentina & Chile)

Co‑leads with the marketing team of the brand market combinations assigned, with strategic inputs, campaign implementations, digital transformation and measuring campaign performance.

Key Responsibilities

• Implement the added values assigned to key brand market combinations from the Digital Negotiations with key vendors such as Google and Facebook.
• Drive and implement the test & learn agenda according to the Media objectives set at the beginning of each year, aligned to Global vision and LATAM’s MKT Director business objectives. Iterate and learn from those hypotheses and tests.
• Co‑lead with LATAM Media Manager and head the Connections Planning process for key brand market combinations.
• Implement full‑funnel audience strategy and update, optimize, and capture learnings across LATAM.
• Co‑lead with local marketing teams and update local monthly media flows.
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