Marketing Technology Lead

The MarTech Tech Lead owns the end-to-end technical architecture, integration design, and engineering governance of the Customer Engagement Platform (CEP) . This role ensures scalable, reliable, and well-integrated MarTech capabilities across Customer Data Platform (CDP) , Loyalty , Offer Automation , and Marketing Automation .

Key Responsibilities

• Define and own end-to-end MarTech architecture across:
• Customer Data Platform (CDP) : data ingestion, identity stitching, activation
• Marketing Automation : journey orchestration
• Loyalty & Offer Engine : transactions, rewards, rules
• Collaborate with the Enterprise Architecture team to ensure CEP architecture aligns with enterprise governing principles
• Support the design and implementation of middleware and API layers (e.g., APIM), ensuring CEP data aligns with the Common Data Model (CDM) in partnershi...