Marketing Officer

Hybrid - Manila 3-5 Yrs Exp Bachelor Full-time

Job Description

Responsibilities

• Trend Spotting: Monitor the Philippine educational landscape to track emerging trends, prospective student behaviors, and competitor activities.
• Strategic Reporting: Transform market data into actionable insights, reports, and presentations that serve as the foundation for marketing strategies and campaigns.
• Competitive Positioning: Analyze market segments to identify opportunities for growth and differentiation within the education sector.
• Performance Marketing
• Performance Tracking: Compile weekly reports such as enrollment funnel and KPIs, social media engagement, inquiry volume, marketing campaigns (e.g., social media reach and engagement, inquiry volume, event attendance) and prepare basic performance reports and recommendations to guide future strategies.
• Content Production: Coordinate with creatives on the creati...