Marketing Manager - Specialty Elastomers APAC

Huntsman • Shanghai, Shanghai • Posted June 11, 2026

About the Role

Description

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Role purpose

The regional marketing manager is responsible for driving strategic marketing leadership and enabling commercial success in the region. This role develops and owns the three-year regional marketing strategy and the segment roadmap, drives market initiatives, and ensures high quality execution of growth programs in close collaboration with sales, product management, innovation, and other cross functional partners.

Key responsibilities

Strategic Planning

  • Develop, articulate, and maintain the three-year regional marketing strategy and segment roadmaps
  • Continually assess regional market dynamics and adapt strategic priorities as needed to deliver sustainable growth
  • Translate global strategic directions into actionable regional plans

    • Innovation and Growth Pipeline

  • Identify unmet customer needs and emerging trends to shape innovation priorities
  • Define market driven i...