Marketing Manager

Overview Lead and manage the marketing and business development function to drive qualified pipeline and support revenue growth across multiple software brands in the Singapore market (SME to midmarket). The role is responsible for marketing strategy, demand generation, CRM governance, government-related initiatives, and alignment with sales. Key Responsibilities 1. Marketing Strategy & Demand Generation Define and drive marketing strategy across multiple software brands, including prioritisation of target segments, markets, and go-to-market approach Translate business and revenue objectives into marketing plans, channel strategy, and pipeline targets Lead and manage marketing team members responsible for demand generation across digital, events, webinars, and partner channels Own lead generation and SQL targets as the primary marketing contribution to pipeline Evaluate channel and campaign performance, and reallocate resources to optimise pipeline outcomes and cost efficiency 2. Busin...