Marketing Manager Footwear

Coats • India, India • Posted July 13, 2026

About the Role

Position: Global Marketing Manager

Location: Bangalore

Job Purpose

  • The Marketing Manager supports the Head of Marketing in delivering the marketing strategy and plan to target commercial growth globally for Coats Footwear

  • Track campaign performance, set KPIs, manage day to day budget of campaign spend and review the ROI to inform
  • Key Responsibilities


    Global Strategy & Planning

  • Develop/execute global marketing strategies with the Global Head of Marketing to boost Coats brand awareness and leads.

  • Identify industry trends, technological advancements, and ‌market insights‌ (, consumer behavior, competitive landscape) to inform strategy updates.
  • Product Marketing & GTM

  • Lead‌ product marketing initiatives, ‌managing‌ the development and execution of ‌GTM (Go-to-Market)‌ strategies for new product launches and market expansion.

  • Drive p...